Clerical Medical

Background

Clerical Medical Investment Group Ltd is a financial services company who offer long-term savings, investments and pensions. This pioneering event was held at The Celtic Manor Resort in Newport, one of the UK’s most highly regarded country venues.

Objectives

Clerical Medical wished to communicate, celebrate achievement and boost morale. With senior management delivering the majority of the content, Revelation Event Management were given the brief to create a high impact event - “something different to any other show we’ve done before!”

Solution

As Production Company Revelation were responsible for not only organising the event and its logistics, but ensuring the conference communicated the company’s new business direction.

With Clerical Medical expecting more than a basic conference format, video clips, music stings and audience voting pads gave the event its ‘WOW’ factor. Delegate participation in the day’s proceedings highlighted employee involvement in any new business decisions.

The event design, combined with high energy music intros and high impact lighting gave a simple but striking effect to the entire event. An experienced on-site production team delivered a highly efficient set up, de-rig and running of the conference as well as providing full support to the Clerical Medical team.

The main room was transformed into a relaxed environment, ready for the evening dinner and disco with surprise entertainment from The 3 Tenors.
As an addendum to Revelation’s original event brief, Clerical Medical chose the conference as the ideal platform to launch their new sales travel incentives. Revelation’s role was to produce two short films reflecting the fantastic prizes on offer – trips to Arizona and Morocco.
With the entire process kept top secret due to the involvement of the senior management, the Wild West homage to the classic “Blazing Saddles” baked beans sketch was shot at night on a country farm in Shepton Mallet, near Bristol. The Moroccan film shoot took place in a North African restaurant in central Bristol, complete with hookahs and exotic belly dancers.
Both shoots had full crew present and highly effective post-production techniques were implemented to give the films an authentic edge. The short films were introduced to an unsuspecting audience before the evening dinner dance by the Managing Director of Clerical Medical.

Results

Clerical Medical stated, “Thanks a million for everything you did. The room looked fantastic with the staging and lighting. And the transformation to the evening was brilliant. There are people who have been here for years saying that it was the best Clerical Medical conference they have ever been to!”

The incentive film was well received with the entire audience roaring with laughter.

Following Revelation’s success with the sales conference, internal recommendations have been made to other departments and ideas are being developed for involvement on a future event.

“...it was the best Clerical Medical conference we have ever been to!"

Sales Development Manager
Clerical Medical Investment Group Ltd